Esplanade Identity

Branding for Esplanade Restaurant in Dunedin was a project I undertook in my final year at University. The existing restaurant was transferring to new owners and required new branding. I was inspired by the raw materials of the building, the harshness of the seaside setting and Italian food packaging. I wanted the logo to communicate a balanced mix of strong masculine/industrial elements, along with softer lines to communicate the 'hand crafted' element of the food.